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Venture for Schools in Mainland China

Founded in 2013, Venture Education has spent the past ten years supporting the international education sector in China, building meaningful networks, gathering intelligence, and supporting the growth of schools. We are educators, we are driven to help others, and we care about what we do.

We offer a subscription service for schools to stay abreast of the latest research and trends in the Chinese education sector including government policies, teacher and parent insights, and international school trends. So schools can make better decisions.

Market Intelligence 


News Summary (monthly)

Our concise and readable summary analyses hundreds of key news articles from 3000 Chinese news sources every month. Understand what the government is really thinking, see what matters, and predict the future movements of the sector.


Policy Analysis (bimonthly)

We monitor and sift through every policy statement, guidance, and regulatory directive from the Ministry of Education, providing a bimonthly overview of routine changes, and an explanation of major new policies affecting the sector.


Signature reports 

Using our networks of thousands of teachers and parents in China, we are able to conduct extensive research to track motivations, experiences, challenges, and intentions which shape your teacher recruitment and student enrolment in our two flagship reports “Teachers in China” and “Parents in China”. 

We release around 70 reports each year 

Consulting for Schools


Consultancy (ongoing)

Contact us whenever you like to ask questions, get advice, seek answers, or get our honest thoughts on what is happening. We work closely with the leadership of all of our subscriber schools to provide them with opportunities that will truly allow their school to stand out and flourish.

Leadership in Action
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Marketing & Admissions


School promotion (ongoing)

Feature your school on our LinkedIn with 4500+ followers; amplified by our team and their 20,000+ followers. Champion your unique history and achievements through our work behind the scenes on a number of prominent educational publications.


Student recruitment (ongoing)

Our co-founder, Zhubei, has a growing social media channel with an audience primarily composed of parents in China who are considering or undertaking the international education path with their children. She visits your school, or runs a session online, promoting what you do to a whole new audience. We get to know your school inside out and share information positively with everyone we meet; especially in parent communities around China.


Consultancy (ongoing)

We work really closely with marketing and admissions teams so we know what they are promoting and leading in order for us to align it with the work we are doing in public reports, events or other activities. We love to help!

Marketing & Admissions in action
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Hungry for something a little more specific? We know that each school is different and so the above services just might not be enough for some members. This is why we have developed our premium subscription in order to give schools all of the services listed on the previous pages, plus an extra project personal to them. See below some of the bespoke projects we have done for our premium members:

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  • Created, designed and launched a promotional campaign targeting embassies, sports groups, chambers and all other sources of foreign families in China to support foreign-passport holder enrollment.

  • After highly irregular A-Level POE results, we interviewed several subscriber schools, created a report, and lobbied the head of Cambridge exams.

  • Contacted 100 UK-based IB schools to arrange a formal partnership with a subscriber school in China.

  • Monthly strategy sessions between the leadership of a school in southern China with our cofounder Julian; concluding with an annual strategy report.

  • Research report on alumni to establish a more resilient and sustainable alumni network that could contribute to the ongoing school community.

Subscription levels


Subscribe to our quarterly newsletter for insights into key trends, opinion articles from our team of experts, and a summary of upcoming events in the sector.


Follow us on LinkedIn for daily articles about all things K12 education in China.


Your annual subscription includes 27+ reports per year. Passive but powerful.


Your annual subscription includes the Leadership and Marketing & Admissions services listed above.


Your annual subscription includes the Leadership and Marketing & Admissions services listed above as well as a bespoke element. Contact us for discussions on how we could make this work best for you! 

Contact Melody at or scan the QR code for more information.

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