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Job Description

Closing date: 12 Jul 2022

Public Relations and News Manager



  • Ability to set and manage priorities to assigned objectives and schedules. Effectively coordinate and manage internal and external resources.

  • Requires professional writing skills, demonstrated skill in making speeches and presentations, and outstanding organizational, verbal and interpersonal communication skills.

  • Strong leadership, people management, team building, and project management skills required. Ability to lead and to deal with people of diverse backgrounds and cultures.

  • Fluency in verbal and written English. Knowledge of Mandarin an advantage.

  • 4+ years’ experience in publicity and public relations; experience and knowledge of Greater China desirable and a strong advantage.

  • Experience in managing businesses across more than one geography.

  • Previous International company experience.

  • Marketing experience in Education, FMCG, or Hotel, is preferred.

  • Bachelor’s degree or equivalent International degree in Marketing, Business or Commerce.

  • Master’s degree is desirable – but not essential.

  • Sound understanding of the relevant professional, legal and regulatory requirements of publicity and public relations.


Main Duties and Responsibilities


Public relations management    

  • Develop linkages with various types of media to position and promote UNNC, and maintain a close relationship with key media stakeholders including traditional media and new media.

  • Design and implement communications plans to maintain and enhance number of media interviews and press coverage and ensure the goals of executive speaking opportunities and media briefings are achieved.

  • Develop a series of public relations activities for UNNC based on its marketing goals. Liaise with wider marketing team in targeting specific markets and developing the public relations plans to reach these markets.



Content production and management

  • Create compelling corporate narratives, messaging and themes to be used on national and regional market level to extend the university’s core values to key audiences.

  • Develop a range of content pieces (English/Chinese) including but not limited to opinion editorials/bylines, speeches, press material and digital content, and deploy across multiple channels.

  • Provide executive engagement support, including press outreach and speaking opportunities.


Crisis management

  • Take response to emergencies from PR perspectives, so as to effectively control negative impacts in a timely manner.



  • Track and monitor public relations and communications performance incl. campaign performance, to evaluate the effectiveness and success of initiatives. Provide reports for executives and management on what worked and what didn’t work as well as actions to be taken.


Liaison & Communications

  • Communicate with relevant internal functions such as corporate branding and marketing, social media, etc. to use various media channels to deliver an integrated marketing campaigns and best result.


  • Participate in training and staff development events as trainer or trainee as appropriate;

  • Maintain appropriate professional development, expertise and awareness;

  • Undertake other tasks and responsibilities as may reasonably be required.


This job description may be subject to revision following discussion with the person appointed and forms part of the contract of employment.


How to Apply

Applicants should submit an application via our on-line application system. Only on-line applications made at Career will be accepted.

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